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NEWS > BUSINESS > INHALANT INDUSTRY MAKES INROADS WITH 12 YEAR OLDS
INHALANT INDUSTRY MAKES INROADS WITH 12 YEAR OLDS
March 14 2010
Washington, D.C. – Though it may seem a relatively recent phenomenon, drug use has been a pervasive part of human society for almost as long as we have gathered in tribes. Early experimentation was isolated to various plants and weeds which could be
found locally, but like all things in human culture that has changed dramatically. Advances in science and the merging of global markets have taken drug culture to all new highs, becoming a full-fledged industry spanning every corner of the globe.
Because of that spread, drugs have also embedded themselves in our culture, our art, and in government and legal policies, bringing levels of attention that very few hobbies or vices ever garner. Even cigarettes and alcohol, which are used far more frequently and are the source of much more damage to lives, rarely garner the kind of attention of illicit drugs. Despite that pervasiveness and global reach, some people still don’t have regular access to drugs, due in part to laws governing them and the costs associated with purchasing. That has meant that many people have been left to their own devices to acquire the high 
promised to them by film. For many young people that has increasingly meant the use of inhalants which are cheap and easily found around the house. Now, after years trying to expand their reach, the inhalant industry has finally made inroads with younger users, ensuring, they hope, years or profitability to come.
“Young people do not always realize the consequences of their actions. However, it is possible to die from trying inhalants even once. 'Sudden sniffing death' causes the heart to beat rapidly, which can result in cardiac arrest,” said Meesher, spokesperson for Inhalant Manufacturers of America. “Obviously that’s something we don’t want. Death is bad for business and that is something we have worked hard to overcome. Young people are more inclined to abuse to extremes, simply because they don’t know their limits, which is obviously bad for business and brings a lot of unwanted attention. Luckily, through education we’ve been able to make major inroads into the 12-14 market that we’ve been trying to penetrate for years.”
New surveys suggest that ‘huffing’ is growing dramatically amongst 12 years olds with nearly five times the users than marijuana.
“The best way to hook people is to hook ‘em young. That has always been the case in business and always will be. There are a few exceptions, most notably alcohol, which has this kind of untouchable aura around it that makes it tantalizing, but whether in drugs or soft drinks or fast food, the best way to get lifelong users is to start young,” said Scrape TV Business analyst Ken Green. “Outside the value of getting those early years of profitability in, young people are far more susceptible to peer pressure meaning that they are able spread to product much more widely and rapidly than older users. In the era of social media, that is even more valuable.”
Various Facebook and YouTube dedications to inhalants have been sprouting up in recent years, continuing the upward trend for the industry.
“Obviously the industry is going to have an upward battle to go any younger. Companies like McDonald’s are able to target infants which likely will never happen for inhalants, just due to the nature of the product, but they should still be able to skew younger still,” continued Green. “Of course the biggest challenge facing the industry is the total lack of sexiness inherent in the product. It’s very unlikely that we will see say a ‘Scarface’ type of movie that glamorizes sniffing glue or shoe polish, at least in the very near future.”
Currently inhalants rank only slightly above hallucinogens amongst 11-year olds, something the industry is working to change.
William Ashford, Business Correspondent
NEWS > BUSINESS > INHALANT INDUSTRY MAKES INROADS WITH 12 YEAR OLDS
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