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NEWS > EVERYONE ELSE > YAHOO WORKING ON SELF-BLENDING BLENDER
YAHOO WORKING ON SELF-BLENDING BLENDER
October 14 2010
Sunnyvale, CA – There was a time when the emerging world of the web was the dominion of one company. In those early days few people truly understood the web and the internet in general and one company, Yahoo!, simplified it for them. In the 
process, the company started to spread across the emerging medium and became the most prominent name for the growing number of users. Somewhere along the line however, things changed and that iron grip that the company once held over computer users simply slipped away.
While many point to the rise of Google as the principle reason for the decline of Yahoo!, the hard reality is that Google merely filled a hole that the latter company had left. With the entire internet community at its fingertips, Yahoo! played things conservatively, assuming that their dominance would run forever, and in the process alienated their former subjects by neglecting to innovate the way other companies had done. People had started to turn to other companies that were doing new things and performing old tricks in much better ways, something Yahoo! realized too late. Now with massive layoffs and the real possibility of being 
dissolved altogether, the company is finally starting to try and keep up with the market leaders. Their newest target appears to be old rival Google who last week announced their self-driving car by creating a line of self operating appliances.
“The first thing we have been working on is the blender but there are a few other things on the horizon. Basically the blender operates as soon as you snap the lid on. All you do is select your option, put the lid on, and away it goes. It’s really cool to see in operation,” said a Yahoo! insider. “We have other appliances like toasters, a microwave, and believe it or not a washing machine, though that one is a long way off. We feel like this is the biggest innovation in home appliances since they were invented.”
It’s not clear when any of the products will reach market.
“This was not, and I stress that, done in response to the Google car. These products have been in development for a long time, more than a year and the line was one of 
the things that the new board decided to retain as the company is reorganized. They really have a great deal of faith in the products and we feel that the technology behind them will be world-changing,” continued the insider. “I mean really it is the future we all dreamt of having. Clothes that wash themselves and food that cooks without you having to make any effort at all. It’s really the future that we all wanted to have but we that we have never gotten. I can’t wait to see these things on the market, and more importantly I can’t wait to have them in my house. I’m going to be first in line.”
Yahoo! has apparently partnered with a manufacturer to actually produce the appliances, merely supplying the software.
“With Google there is this attitude that they will change the world. A product like the self-driving car is similar to something like street view; it allows them to innovate and at the same time increase their control of the mindshare. Google is branded everywhere even if the products themselves make no money,” said Scrape TV Business analyst Ken Green. “That can be a risky game because a poor product can soil your brand, but it can also pay great dividends in the long term. Yahoo! knows this because they did it for a long time, just poorly. Whether this is an effort to completely rebrand the company or just an attempt to get into the appliance game we might never know.”
It’s not clear how Yahoo! plans to make money on the appliances, though that is nothing new for the company.
William Ashford, Business Correspondent
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