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NEWS > BUSINESS > COSMOPOLITAN AND KIM KARDASHIAN TEAM UP TO END ARMENIAN GENOCIDE DISPUTE
COSMOPOLITAN AND KIM KARDASHIAN TEAM UP TO END ARMENIAN GENOCIDE DISPUTE
April 14 2011
New York, NY – For decades women have relied on one major resource for many of their most intimate questions. Whether for sex, health, self-improvement, or even fashion millions of women have turned to the pages of ‘Cosmopolitan’ for generations,
finding in those glossy pages pretty much all the gossip and advice a woman could ever want. Even in today’s modern, digital, and largely liberated world the sometimes seedy world that ‘Cosmo’ explores still has a great deal of impact for women, engaging new generations of girls.
Things haven’t always gone swimmingly for the magazine however and in recent years, particularly with the decline of magazine sales across the board, things have gotten much worse for the magazine that this year turns 125 years old. Thos challenges have prompted many changes at the magazine, from downsizing to distribution, but it is in the content itself that much of the real change has occurred. True, the magazine still has all the heart-felt advice it has always had but recent editorial decisions have opened up the magazine to new creative, and controversial, avenues. Most recently the magazine has come under criticism for its decision to feature Kim Kardashian, a celebrity of Armenian descent, on the cover of the Turkish edition of the magazine, prompting outrage from activists still seething over the long-standing issue of the 1917 genocide. For ‘Cosmo’ though it is just a part of the new editorial model which they hope will help make the world a better place, with a whole lot of great sex advice.
“While we certainly understand the passions of people in respect to this issue, we at Cosmo stand by our decision to feature Ms. Kardashian on the cover of the Turkish edition of the magazine. Our intent is to help aid an understanding between the Armenian and Turkish people and do what we can to bring a resolution to this issue,” said a spokesperson for the magazine. “We hope that by featuring Ms. Kardashian on the cover we can bring the issue to the forefront and begin to discuss it. Only by talking can we come to a resolution, advice we have been giving for 125 years.”
Both Kardashian and the Armenian National Committee of America protested the cover, though Kardashian agreed to do another for the magazine.
“I think that in the long picture this cover will have little impact on the situation and 
the ongoing debate between the two nations and people. Ultimately though if you can get the conversation going on any level it’s probably a good thing,” said Scrape TV Media analyst Sarah Piper. “There is no person of Armenian descent more prominent than the Kardashian family right now, Kim in particular, and so there is really no better spokesperson for the issue than her. Of course whether that has an impact on Turkey and the Turkish people is something else entirely, largely because the people who buy Cosmo tend to not worry too much about hundred year old genocides.”
The genocide of the Armenian people under Ottoman rule occurred between 1915 and 1917, resulting in thousands of deaths, rapes, and deportations.
“Even a few years ago I don’t think that anyone would have looked to ‘Cosmopolitan’ to help resolve major political and social issues, but in the end the magazine was built on giving life changing advice and so this is not something totally out of left field,” continued Piper. “I guess any attempt to bring resolution to these issues is a good thing, and if you sell magazines in the process, well then everyone wins. I know that the publishing industry certainly needs an intervention, maybe even more than the Turks and the Armenians, and this may be just that.”
The issue also featured groundbreaking advice on getting celebrity hair styles, and how to shed pounds to fit into sexy bikinis.
William Ashford, Business Correspondent
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