U.S.A.
Everyone Else
Health
Science
Business
Technology
Sports
Video Games
Entertainment
Future
Humour
NEWS > BUSINESS >NOKIA TO BE LAID TO REST IN PRIVATE CEREMONY
NOKIA TO BE LAID TO REST IN PRIVATE CEREMONY
July 5 2011
Espoo, Finland – Believe it or not but there was a time before iPhones and Blackberries. In fact, it wasn’t really all that long ago. In 2007 Nokia, one of the world’s largest phone companies, appeared prominently in the blockbuster
‘Transformers’ film. Such was there power at the time, that a major motion picture would be interested in featuring their product as an evil Decepticon. That was four years ago though, and times have changed.
New phones with new interfaces have completely changed the cell phone market, taking it from a cool thing that a handful of people had to have, to complete ubiquity, equally comfortable in the hands of grandmothers and preteens. Cell phones have gone mainstream, so much so that the actual phone portion of their functionality seems almost irrelevant. Cell phones now are affectations, a part of a cultural dress code, one which has spread the world over. With that rise, so too have many companies who were able to innovate and lead the market rather than follow. That has been the philosophy behind Apple, Google, and RIM for the last few years, but Nokia, the one-time giant, has fallen behind. Now the former magnate has finally admitted defeat and with only 7 per cent of the phone market in the United States, has decided to shut its doors for good.
“It is a sad day that this has happened, but given the way things have gone in the last few years it was inevitable. We still make billions of dollars and control 40 per cent
of the global market, but it is in the United States where we have failed, and thus we must concede to the inevitable,” said a Nokia insider. “We should be happy with our billions and billions of dollars, but we are not. We have been rejected by the American people and little hurts more than that. It is a sad day that it has come to this, but this is where we are.”
Nokia recently hired a new CEO to revitalize the business, but has apparently decided it was not enough.
“Business changes all the time. There are many businesses from a hundred years ago which dominated their field and are now gone completely. It’s just the way business works. There are ups and downs and eventually, particularly if you fail to innovate, you go down and stay down forever. This was always going to happen to Nokia, just as it will with everyone else,” said Scrape TV Business analyst Ken Green. “True, they do sell a lot of phones throughout the world and make all kinds of money, but prestige comes from success in the United States. That’s where the real money lies. Phones are cheaper throughout most of the rest of the world and are therefore less important. In the United States, well that’s where everything happens.”
Nokia’s largest market is in Asia where it sells 38 per cent of all phones, though that is sliding.
“Really, it’s better to get out while you still look good. People in the U.S. may not care but as long as most people throughout the world still believe they are good in that country, they will be able to retain their reputation. They won’t make as much money being closed, but they will have their dignity,” continued Green. “That counts for a lot. Not as much as all that money, but it does count for a lot. The truth is, if you can’t make it in the United States there really isn’t a point in trying. Very sad to see things go this way for the company, but in the end it is their fault. Very sad indeed.”
Nokia will be dumping their remaining phones in the Atlantic Ocean.
William Ashford, Business Correspondent
NEWS > BUSINESS >NOKIA TO BE LAID TO REST IN PRIVATE CEREMONY
LINK IT! http://scrapetv.com/News/News%20Pages/Business/pages-6/Nokia-to-be-laid-to-rest-in-private-ceremony-Scrape-TV-The-World-on-your-side.html |
TWEET IT! http://goo.gl/gI15z |
BOOKMARK IT!  
|
|---|
Scrape Store
