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NEWS > ENTERTAINMENT > AVRIL LAVIGNE STILL RELEVANT IN HER OWN MIND
AVRIL LAVIGNE STILL RELEVANT IN HER OWN MIND
July 5 2010
Los Angeles, CA – There were some people who were cynical when Avril Lavigne first burst onto the scene as a 17-year old pop princess. With a pseudo-punk attitude and catchy tunes, there were many people who questioned her authenticity. What there 
was no denying however, was her appeal to young girls around the world. Whether her image was in fact a manufactured persona or, at least in part, a product of Lavigne herself, the appeal was genuine and undeniably huge, making her for a time one of the biggest music stars in the world.
For a girl from a small Canadian town, the achievement of selling nearly 30 million records is nothing to sneeze at. Though other big acts, such as Rush and Neil Young, were also from small Canadian towns their success has come over decades of touring and cult acclaim. Even big stars like Shania Twain and Celine Dion spent their early years struggling to find a voice but for Lavigne the success was instantaneous and massive. By the time her third album was tearing up the record charts it appeared, briefly, that her success might have been more than a flash in the pan but since then not much has happened, at least on the music front. Now with promises of a new album and a tabloid romance with Brody Jenner, Lavigne has apparently continued to believe that she is still relevant, at least to herself.
“Avril is currently on vacation and will be touring this summer, at least briefly. She’s also been working hard on her new album which we expect will be released sometime this year. She’s also continuing with her clothing line and her perfume. She’s also remaining active in all her charitable causes,” said a spokesperson for the singer. “Avril wants her fans to know that she hasn’t forgotten about them and very shortly their patience will be well rewarded. She just knows that the long wait for her new album will be more than worth it.”
Official estimates put the number of Avril Lavigne fans at about 14, though estimates by her label put the number slightly higher.
“Pop music always has a very short half life. Even huge celebrities like Whitney Houston have had difficulty maintaining success, even without the drug abuse and anorexia, because that is the nature of pop music. It is very much of its time and rarely adapts to a changing world and changing audience, meaning that its relevance can be very short,” said Scrape TV Music analyst Dylan Chambers. “That was always going to be the case with Lavigne. Because she had a very specific image and her success was tied to that image once it fell out of relevance, once the audience grew tired of it and moved onto something else, inevitably her success was going to wane. The question for people when this kind of thing happens is not why, but what am I going to do now? Lavigne still hasn’t answered that.”
Lavigne was previously married to Deryck Whibley who is apparently also still relevant in his own head.
“Pop stars come and go and the twelve year olds that listened to Lavigne in 2002 are now adults and listening to other things. The question for these singers is whether or not they continue to try to appeal to that same age, or they try to appeal to the grown up version of their old audience, something Lavigne just hasn’t done yet,” continued Chambers. “However it is good that she has stayed popular in her own mind and home. It’s important for everyone to remain confident and sure of themselves even if no one else feels that way. Ultimately she can continue to listen to her own music even if no one else is interested anymore.”
Lavigne’s neighbours have reportedly made numerous calls to the police after late night sessions of very loud listening sessions, generally her second album ‘Under my Skin”.
Samantha Dryden, Entertainment Correspondent
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