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NEWS > ENTERTAINMENT > WARNER BROTHERS TO RELEASE A NEW TRAILER EVERY DAY UNTIL RELEASE OF NEW HARRY POTTER
WARNER BROTHERS TO RELEASE A NEW TRAILER EVERY DAY UNTIL RELEASE OF NEW HARRY POTTER
October 30 2010
Hollywood, CA – For movies lover there is no better experience than sitting in the dark with beloved characters as they engage in drama most people will never experience. For billions of people that has been a love for almost a century as film, 
without a doubt the most successful creative medium ever developed, has spread its influence across the world. Film though, above all else, is a business, a lucrative and very risky business which is the reason it exists at all.
Few properties in movies are sure things, very few which makes the art of filmmaking one of the most micro managed in history. Particularly on high profile projects the level of hands-on management can seem overwhelming, even for fans. Of the few properties in Hollywood that would appear to need little or none of that type of approach, projects that are more or less bullet proof to failure, is the Harry Potter franchise. With billions of dollars already in the 
bank and billions more to come there is likely no one in the world who isn’t aware that a new movie is fast approaching, yet Warner Brothers has been on an all out blitz in an effort to make every last person, living or dead, aware that the newest film is imminent, and will go to new extremes by releasing two dozen new trailers between now and November 19.
“The Harry Potter franchise has obviously been an unprecedented type of success and we have backed that up with an unprecedented level of support. The relationship between our company and Harry has been a wonderful and successful pairing of which we are very proud,” said a Warner spokesperson. “Now that we are in the last length of the relationship we want to ensure that everyone knows that there is a new film on the way, to make sure that they know this will be one of the last times they are able to see Harry and his friends on the big screen. Our intent is to consume at least 10 percent of people’s waking time before the film is released.”
The studio has already released at least 400 hundred different poster variations and a dozen different trailers.
“With big release like this it is common for studios to blitz their message as far and as wide as possible and in terms of that this film hasn’t been much different. What has been different however is the sheer variety of promotional materials which they have been unleashing on the public,” said Scrape TV Entertainment analyst Tracey Temple. “I personally have never seen a campaign like this but it is much welcomed. Harry Potter fans have been doing without for so long that they are certainly craving some kind of interaction with their favourite characters. What at first glance may seem over kill is actually very much what the audience is looking for.”
The impending release of ‘Harry Potter and the Deathly Hallows’ is the first of two parts of the last story in the saga.
“I’m sure the new movie will be success no matter the level of promotion, but putting it every all the time certainly helps and that is exactly what they have been doing. I mean this isn’t a little movie that only a handful of people want to see, it’s a huge movie and so going overboard in promoting it only makes sense, otherwise people might miss out,” continued Temple. “They do have to be careful about possibly releasing too much information, possibly allowing people to piece the entire movie together from the trailers, but I assume they have thought of that.”
The last trailer will be released on November 18 and will apparently include the closing credits for the movie.
Samantha Dryden, Entertainment Correspondent
NEWS > ENTERTAINMENT > WARNER BROTHERS TO RELEASE A NEW TRAILER EVERY DAY UNTIL RELEASE OF NEW HARRY POTTER
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